Why Direct Mail?
You can't hang up on or delete a postcard.
You have just seconds to grab consumers' attention. Flyers and postcards are visual and ARE ALWAYS viewed for a few seconds.
Your message to a highly targeted list is not lost on the wrong group of people, among your competitor's ads, or between many others
on too many pages.
74% of people say they read advertising mail weekly. ('Gateway to the Household' 2004 USPS Study by Total Quality Marketing International, Inc.)
52% of households said they purchased products and services seen in advertising received in the mail. ('Gateway to the
Household' 2004 USPS Study by Total Quality Marketing International, Inc.)
85% of people who sort their mail are principal household spending decision-makers. ('Gateway to the Household' 2004 USPS Study
by Total Quality Marketing International, Inc.)
